By Chuck Reynolds, A.B., M.A., CFRE
Welcome to this Tip Sheet to use if your organization is interested in making planned giving a reality. Often we underestimate our
capacity to take incremental steps to begin the planned gift process. What research is telling us is that the planned giving area
holds great promise for long term growth and yet, perhaps is the most underutilized opportunity for nonprofit organizations. Do not be
concerned or stressed about the technicality of a planned gift. There are ways to address this area when the planned gift comes your
way.
The 10 steps outlined below should enable your organization to engage the planned giving area. There are a number of ways and
vehicles a donor can use to make a planned gift including gift annuities, charitable remainder trusts, insurance and bequests as part
of their philanthropic plans. Your priority, however, is cultivation and building a relationship with those committed to
your mission. Read more