Home › Marketing ›

Branding + Communications + Marketing Collateral + Marketing Strategy + Nonprofit Marketing + Press Releases + Public Relations + Social Marketing

[Recommended Book]

Donor-Centered Fundraising

3
Average: 3 (3 votes)
By Penelope Burk
Burk provides readers with insight to help them view their fundraising from the needs of the donor, not the needs of the organization.

Publisher's Description:

In this thought-provoking book, author, researcher, and consultant Penelope Burk describes a groundbreaking methodology that challenges accepted fundraising practice and raises much more money. Working from research conducted over six years with hundreds of charities and donors, Donor-Centered Fundraising paints a candid picture of why donors stop giving to charities they once supported, and what it will take to preserve their loyalty in the future. In clear language and backed by statistical evidence, Penelope Burk explores the pitfalls of our traditional approaches to donor communication and recognition and articulates what donors want but seldom get from the charities they support.  Read more



[Recommended Book]

Donor-Centered Planned Gift Marketing

2
Average: 2 (2 votes)
By Michael Rosen, CFRE
A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously.

Publisher's Description:

Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort.  Read more



[Recommended Book]

Fundraising for the GENIUS

0
By Linda Lysakowski, ACFRE
The Only Book You'll Ever Need to Raise More Money for Your Nonprofit Organization

The latest from the For the GENIUS™ series

Whether you are a “newbie” to fundraising, an experienced fundraiser concerned about shrinking funding sources, or want to become a fundraising “superstar,” this book will give you the answers you need to succeed. Learn how to develop an integrated fundraising program that allows you to leverage your human and financial resources to create a strong organization.  Read more



[Recommended Book]

Market Planned Giving Online Effectively: A Fundraiser's eHandbook [eBook]

3.5
Average: 3.5 (2 votes)
By Marc Lee, CFRE

Publisher's Description:
 

Do you have planned giving website? How do you know if it really works?

Planned Giving web pages can be a great resource for prospective legacy donors to your organization, but only if they are done right.  Read more



[Tutorial]

Marketing Collateral Materials: Do We Need Them?

2.833335
Average: 2.8 (6 votes)
By Linda Lysakowski, ACFRE
CAPITAL VENTURE, Founder & CEO

In a world of Twitter, Facebook, web-based fundraising and all the other social media and Internet possibilities, is there still a place for printed marketing materials to support your development program?  Read more



[Tutorial]

Marketing Your Consulting Business

2
Average: 2 (3 votes)
By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President

Powerpoint presentation.  Read more



[Tutorial]

Marketing Your Nonprofit Organization

2.333335
Average: 2.3 (3 votes)
By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President

Powerpoint presentation.  Read more



[Tip Sheet]

Mission Statement Tips

Your rating: None Average: 3 (3 votes)

In his book, Megagifts, Jerold Panas says that the one factor that is most influential in getting a big gift is that the donor believes in the mission of the organization. Most organizations have realized the importance of their mission and have developed a written mission statement. The mission statement should be reviewed annually within the strategic planning process and everything the organization does should relate back to the mission. If you already have a missions statement that you are comfortable with, here are some ideas for where you can publish your mission statement in order to get it out to the public as often as possible remembering that the belief in the mission will be the main motivating factor in obtaining donations.  Read more



[Tip Sheet]

Mission/Vision Tips

Your rating: None Average: 2.2 (5 votes)

Mission, vision, values, goals, case for support—what is it all about, do we need all these things, what is the difference between them, how do we use them? Let's start with the two basic documents most organizations start with-mission and vision. Here are a few tips to keep in mind:  Read more



[Tip Sheet]

Networking Tips for Development Professionals

Your rating: None Average: 1.5 (2 votes)

With all the talk about social media networking, and everyone buy getting onto Digg, Facebook, Twitter, You Tube, etc. does anyone still do networking the old fashioned way?

Development professionals need to utilize all the various networking tools available to them. The old saying, "it isn't what you know, it's who you know has, in recent years, become totally focused on "who knows you." So how do you get people to know you? Here are some tips on networking that can be used for both social media and the "old-fashioned" networking methods.  Read more



Syndicate content