Branding + Communications + Marketing Collateral + Marketing Strategy + Nonprofit Marketing + Press Releases + Public Relations + Social Marketing

In 2004, the Lance Armstrong Foundation was anxious to parlay the celebrated cyclist's fame and persona as a beacon of hope into the number-one resource for meaningful information and resources for the cancer community. And then came the iconic yellow LIVESTRONG wristband. Designed in partnership with Nike, the silicone band reached its initial fundraising goal within six months and, to date, has raised more than $100 million for the cause. In Banding Together for a Cause, author Rachel Armbruster shares her experience managing the most successful cause marketing campaign in history to help you create the next blockbuster cause campaign.  Read more

A how-to guide for creating and funding social justice program grants

This groundbreaking book shows how to increase funding for social justice philanthropy. Social justice philanthropy provides direct services to alleviate suffering and works to transform the systems and institutions that cause that suffering. Written in an engaging, easy-to-read style, Change Philanthropy offers an insider's view what works and what doesn't work when developing grantmaking strategies in support of social change. It gives clear guidance showcases foundations of all types and sizes including Liberty Hill Foundation, Charles Stewart Mott Foundation, Needmor Fund, Jacobs Family Foundation, Discount Foundation, Global Fund for Women, Schott Foundation, Ford Foundation, and the Open Society Institute. The book also includes a wealth of illustrative examples and contains practical suggestions and tips that can be applied immediately to support any social justice agenda.  Read more