Michael J. Rosen, CFRE

  

ML Innovations, Inc., based in Philadelphia, provides strategically creative services rooted in decades of experience. We serve organizations nationwide that are interested in enhancing their advancement programs through innovative, donor-centered efforts.

Our professional staff and strategic partners will team with you to identify your objectives, provide the services that will reach or exceed your goals, and provide complete quality assurance.

We continue Philadelphia's proud tradition of innovation. MLI staff helped pioneer direct-response fundraising having developed many of the techniques now considered standard. MLI staff were the first to apply professional telemarketing to the museum world and among the first to apply it to the arts community. Staff also was among the first to apply professional direct-response techniques to planned giving.

The MLI consultancy was established in 1991, with some of Philadelphia's leading cultural institutions among its first clients. Over the years, the company grew to serve clients across the U.S. and in Canada — both nonprofits and those companies who market their services to the nonprofit community.

About Michael:
Michael Rosen, CFRE, is President of ML Innovations, Inc. The firm’s clients have included Canadian-based Legacy Leaders for whom MLI developed and launched a U.S. market expansion. Prior to this, Michael co-founded The Development Center, a pioneering direct mail/telephone fundraising company established in 1982 and sold in 1997.

Michael is an alumnus of Temple University where he majored in journalism. He served as the Editor of The Yardley News before transitioning to the development profession. Michael has been invited to write the forthcoming book, Donor-Centered Planned Gift Marketing (John Wiley & Sons). He has contributed chapters to the book Membership Development: An Action Plan for Results (Aspen Publishing). In addition, his articles have been published in Advancing Philanthropy, AFP Fundline, Donor Developer, Fund Raising Management Magazine, Membership Matters, Nonprofit Nuts & Bolts, The International Journal of Nonprofit and Voluntary Sector Marketing, The Nonprofit Executive, Planned Giving Today, and The Pulse of Planned Giving. He has served as the Contributing Editor to The Taft Group’s Donor Developer newsletter. He has been quoted in Association Trends, CASE Currents, The Chronicle of Philanthropy, Inbound/Outbound Magazine, The Nonprofit Times, The Wall Street Journal, and a number of regional newspapers. In addition to his writing, Michael lectures internationally at a variety of conferences and seminars. He is certified as a Master Teacher by the Association of Fundraising Professionals (AFP), and frequently speaks at AFP conferences internationally and regionally. He is also a regular continuing education faculty member at Villanova University where he teaches fundraising ethics. In addition, Michael has been a lecturer for the Institute of Fundraising (UK), the Association of Zoos and Aquariums, a number of Planned Giving Councils (PPP), the 2009 Partnership for Philanthropic Planning National Conference on Philanthropic Planning, and a number of universities. He has represented AFP in testimony before the Federal Trade Commission.

Michael serves as President of the Planned Giving Council of Greater Philadelphia and as a member of the Editorial Board of the International Journal of Nonprofit and Voluntary Sector Marketing (John Wiley & Sons). He served as Vice President for Ethics Education, Association and Government Relations for the AFP Greater Philadelphia Chapter. He has also served as a member of the Board of Directors of the AFP Foundation and as Board Chair of the AFP Political Action Committee.

Active in the community, Michael serves on the Executive Committee of the Board of the Philadelphia Children’s Alliance. He also serves as a member of the Advisory Board of the ARK Theatre of Los Angeles. Michael is a former member of the Board of the Pennsbury Scholarship Foundation, a past president of the Board of the Philadelphia Area Repertory Theatre, a former member of the Jewish Federation of Greater Philadelphia Board of Trustees, and a former member of the Board of the Friends of the Silver Lake Nature Center. He was a founding member of the Philadelphia Direct Marketing Association’s Telemarketing Council. Michael has earned the PDMA Circle of Friends Award, and has received special volunteer recognition from the AFP Foundation, Friends of the Silver Lake Nature Center, and Pennsbury Scholarship Foundation. A member of Alpha Lamda Delta Honor Society, he has been listed in Who’s Who in the East and Who’s Who of Leading American Businessmen.