Internet

[Tip Sheet]

Building an Effective Website Tips

Your rating: None Average: 2.8 (4 votes)

Many nonprofits know they need to have a website, but either attempt to develop it without professional guidance, or overlook some key components of a good website. Here are a few hints.  Read more


[Recommended Book]

Change Philanthropy

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By Alica Epstein Korten
Candid Stories of Foundations Maximizing Results through Social Justice

Publisher's Description:

A how-to guide for creating and funding social justice program grants

This groundbreaking book shows how to increase funding for social justice philanthropy. Social justice philanthropy provides direct services to alleviate suffering and works to transform the systems and institutions that cause that suffering. Written in an engaging, easy-to-read style, Change Philanthropy offers an insider's view what works and what doesn't work when developing grantmaking strategies in support of social change. It gives clear guidance showcases foundations of all types and sizes including Liberty Hill Foundation, Charles Stewart Mott Foundation, Needmor Fund, Jacobs Family Foundation, Discount Foundation, Global Fund for Women, Schott Foundation, Ford Foundation, and the Open Society Institute. The book also includes a wealth of illustrative examples and contains practical suggestions and tips that can be applied immediately to support any social justice agenda.  Read more


[Recommended Book]

Market Planned Giving Online Effectively: A Fundraiser's eHandbook [eBook]

3.5
Average: 3.5 (2 votes)
By Marc Lee, CFRE

Publisher's Description:
 

Do you have planned giving website? How do you know if it really works?

Planned Giving web pages can be a great resource for prospective legacy donors to your organization, but only if they are done right.  Read more


[Tool]

Nonprofit Website Analysis

[On Demand Service]

Complete analysis of your website covering over 150 checkpoints, including review of programming code, search engine optimization, usability, accessibility, design, layout, navigation, clarity of marketing message and suggestions for improvements.  Read more


[Recommended Book]

Raise Capital Funds Using the Internet: A Fundraiser's eGuide [eBook]

1.714285
Average: 1.7 (7 votes)
By Marc Lee, CFRE
Publisher's Description:
 

Are you planning a fundraising campaign? Are you in the midst of one?

Learn to use the Internet to increase giving for:

  • Capital Campaigns
  • Special Purpose Campaigns
  • Bricks-And-Mortar Campaigns
  • Special Project Campaigns
  • Renovation & Emergency Campaigns

Raise Capital Funds Using the Internet ebook will help you harness the power of the Web to raise both big gifts and small ones.  Read more


[Tutorial]

Small Development Shop? Stretch Your Staff Resources by Involving Volunteers

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By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President

You're in a small development shop, trying to manage grant seeking, coordinate special events, build your major giving program and start a planned giving program, all while maintaining a strong annual fund. So, how do you keep all the balls in the air and show the results your executive director and board are asking for (or maybe demanding!)? You'd love to hire more staff but your budget does not allow for any staff increases. Wouldn't it be great to have some "unpaid staff?"

Building a good volunteer base is one way to meet the growing demands of your development office. No, volunteers will not replace staff but they can be a terrific source of added "person-power." There are also some distinct advantages of having volunteers involved with your development program even if you have an adequate staff. Volunteers are often the best source of identifying, cultivating and soliciting donors. Volunteers will be more likely to have the connections to businesses and individuals that have affluence than your staff has. A volunteer can approach the "ask" from the standpoint of not being a paid employee and should always tell the prospect about their own commitment to the organization. Volunteers can also be asked to help with specific areas of expertise, such as planned giving, public relations or strategic planning. Board members, of course, are the chief volunteers for your organization, but I would invite you to think about other volunteers you can enlist to work alongside board and staff members in your development program.  Read more


[Tutorial]

Social Media & Integrated Cross Media Marketing

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By Dale Rothenberger
Vice President, Big Dog Innovations

Nonprofit world is facing a dramatic shift in marketing communication

In this rapidly changing world of new media, social media, and donor-centric marketing, we find that Integrated Cross Media Marketing (ICCM) is offering Nonprofit marketing director's opportunities for unprecedented results in your outreach marketing efforts.  Read more


[Tutorial]

Who is on Social Media, Anyway?

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By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President

In order to fully understand how to effectively use Social Media, we need to understand who is using Social Media and at what level.

From a demographic stand-point, there are three generations of Social users. Each group has a different level of Social Media and how they use it. So, there's a subtle impact that affects social media's lack of progress in both for-profit and not-for-profit organizations.

The 20 - 30-year old age group may well understand the mechanics of social media, but generally they aren't as aware of the potential business implications and applications that social media can have on the enterprise (implies both the organization may lack the business understanding in outreach, while the recipient may be uncomfortable receiving solicitations in this manner).  Read more


[Tutorial]

Who is on Social Media, Part 2: Data Segmentation, Approach & Message

5
Average: 5 (1 vote)
By Dale Rothenberger
Vice President, Big Dog Innovations

As we near the end of 2011 — 4th Quarter is typically the most important time of year for fundraising. Fewer than half of surveyed nonprofits reported fundraising increases during the first half of 2011 compared with the same period in 2010. Are you connecting with your audience where they live?

Who's your audience? We've discussed the age and general demographic profiles of Social Media users. We'll discuss some elements of success and ideas on how New Media, Integrated Messaging, & Social Media can generate an ROI reflective of your time and energy in this space.

The first step we recommend is to develop a "managed communication" strategy. It should be designed to both meet the target cost of audience acquisition and deliver a solid return on investment across multiple areas: technology, resources, and community communications. Everything that is developed should be measurable so that it can be tweaked and improved.  Read more


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