Corporate Giving

[Tutorial]

Adding the Personal Touch to Your Corporate Fundraising

5
Average: 5 (2 votes)
By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President

Most fundraisers all well aware of the fact that during 2009, only about 4 percent of philanthropic giving in the United States came from the corporate sector. For many years, I have proposed that this figure could be raised in nonprofits added a more personal touch to their corporate fundraising. In fact, I would love to see universities and other large institutions eliminate their Corporate/Foundations Relations offices. Corporations are not foundations (although many of them do have corporate foundations that handle their philanthropic giving) nor do the two entities have similar philanthropic philosophies. Foundations are in the business of giving money away! Corporations and businesses have a different purpose: to make money for their stockholders or owners. However, this does not mean that corporations are money-grubbing, totally self-interest driven, and tight-fisted. Many businesses, although bottom line is critical to their existence, are excellent corporate citizens, supportive of their community, and concerned about the people living in these communities.  Read more


[Recommended Book]

American Foundations: Roles and Contributions

0
By Helmut Anheier & David Hammack
Publisher's Description:
 

American Foundations represents the most comprehensive effort to date to assess the impact and significance of philanthropic foundations in the United States. Unlike operating charities such as schools, hospitals, and museums, grantmaking foundations enjoy exceptional independence. They also control substantial assets, amounting in 2007 to nearly $500 billion. Yet relatively little is known about their effect on American life. This book fills that void. Is American society different because of the existence of foundations? If so, why? What roles have foundations played in the course of U.S. history? What distinctive roles do they fill today, and what roles will foundations play in the future? How are rising incomes, the expansion of government, the growth of nonprofit organizations, changing religious and public values, and globalization shaping foundations' efforts?

In a three-year project supported by the Aspen Institute's Nonprofit Sector and Philanthropy Program, Helmut Anheier and David Hammack gathered leading researchers to examine the work of foundations across diverse fields, including education and research, health care, social welfare, arts and culture, religion, social movements, and international affairs. The book concludes that foundations have recently entered a new period, characterized by an appreciation of the limited resources, a search for leverage and measurable impact, and an acceptance of diversity.  Read more


[Tutorial]

Annual Giving: A Letter Once a Year Does Not an Annual Appeal Make!

3
Average: 3 (7 votes)
By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President
Originally Published in the AFP Information Exchange

Many organizations describe themselves as having an annual appeal, but upon further investigation, what the annual appeal consists of may be a letter sent to donors or prospective donors once a year. A strong annual giving appeal consists of far more than just an annual direct mail appeal. For most successful organizations, annual giving may include, personal visits with individual major donors, a corporate appeal, a telephone campaign, Internet fundraising and direct mail.  Read more


[Private Vault Tool]


Business Division Chair Job Description

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  • Identify and help recruit approximately xxxx team leaders.


  • Assist with identification and evaluation of small to medium sized business prospects.
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[Private Vault Tool]


Business Gifts Team Leader Job Description

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  • Identify and recruit approximately five team workers.


  • Assist with identification and evaluation of business gift prospects (small-medium businesses.)
  •   Read more


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[Recommended Book]

Change Philanthropy

0
By Alica Epstein Korten
Candid Stories of Foundations Maximizing Results through Social Justice

Publisher's Description:

A how-to guide for creating and funding social justice program grants

This groundbreaking book shows how to increase funding for social justice philanthropy. Social justice philanthropy provides direct services to alleviate suffering and works to transform the systems and institutions that cause that suffering. Written in an engaging, easy-to-read style, Change Philanthropy offers an insider's view what works and what doesn't work when developing grantmaking strategies in support of social change. It gives clear guidance showcases foundations of all types and sizes including Liberty Hill Foundation, Charles Stewart Mott Foundation, Needmor Fund, Jacobs Family Foundation, Discount Foundation, Global Fund for Women, Schott Foundation, Ford Foundation, and the Open Society Institute. The book also includes a wealth of illustrative examples and contains practical suggestions and tips that can be applied immediately to support any social justice agenda.  Read more


[Tip Sheet]

Corporate Appeal Tips

Your rating: None Average: 3 (5 votes)

While corporate funding accounts for only a small portion of philanthropic dollars in the United States (approximately 6% of all giving comes from corporations and businesses), funding from these sources can be vital for many nonprofits, especially during capital campaigns. If your organization has not done a corporate appeal annually or would like to increase its results from business and corporate fundraising, here are a few tips.  Read more


[Recommended Book]

Giving USA 2007: The Annual Report on Philanthropy for the Year 2006

4
Average: 4 (4 votes)
By Melissa Brown
You need to purchase this book every year, the comprehensive source of giving trends in the US.

Publisher's Description:

The definitive annual report on who gives what to whom in America, Giving USA 2007 provides you with charts, data and reference material to guide your organization's charitable giving efforts. Published continuously since 1955, Giving USA, produced by Giving USA Foundation, is the one reference tool every non-profit organization should have in their library. Not only can you find out statistics on who gave in 2006 (Individuals, Bequests, Corporations and Foundations), you can find out about the sectors that received donations that year (Religion, Health, Education, International Affairs, Public-Society Benefit, Human Services, Arts/Cultural/Humanities, Environment/Animals and Foundations).  Read more


[Tutorial]

Increasing Your Annual Giving Results: Developing a Plan for Success

0
By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President

Many nonprofit clubs describe themselves as having an annual appeal, but upon further investigation, what the annual appeal consists of may be a letter sent to members once a year or on occasions when funds are needed for special projects. A strong development program consists of far more than just an annual direct mail appeal. For most successful clubs, annual giving may include personal visits with individual major donors, a corporate appeal, a telephone campaign, Internet fundraising and direct mail.

Annual giving is an important component of your nonprofit club's development program for several reasons:

  • It is generally unrestricted money and can be used for operating expenses such as salaries
  • It helps build relationships with new and existing members
  • The methods and techniques used can lay the groundwork for other fundraising efforts such as a capital campaign.

The annual giving appeal should be a major focus of your development plan and should attempt to diversify your constituent base and the fundraising methods to be used.  Read more


[Tutorial]

Looking Beyond the Usual Places for Funding

3.6
Average: 3.6 (5 votes)
By Jeannette Archer-Simons, CFRE
Principal, Archer-Simons Consulting
Originally published on the CharityChannel.com Grants & Foundations Review

Habits are hard to break. Thus, it is not surprising that we often go back to the same comfortable sources for funding because we can count on them for support. While having great relationships with funding partners is good, always asking for help from the same friends can wear out the relationship. So now is a great time to step back and look for sources that may be closer to your organization than you think — but haven’t been asked recently to help. Let’s step into the “opportunity zone” and identify new potential sources beyond the usual places for funding.

Begin by looking at your donor list. You might say — that is the usual place. However, many donors who are steady supporters with a small gift every year may have the potential to give more or be connected to a foundation or corporation. When was the last time you looked at donors that have made a contribution every year for the last five years — even if it was a small gift? Pick a gift range. If you are small organization it might be $25 donors who have given for five years — a larger organization might pick $100. Then approach them by asking not for a gift, but for help.  Read more


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