Social Marketing

[Recommended Book]

Banding Together for a Cause

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By Rachel Armbruster
Banding Together for a Cause: Proven Strategies for Revenue and Awareness Generation

Publisher's Description:

In 2004, the Lance Armstrong Foundation was anxious to parlay the celebrated cyclist's fame and persona as a beacon of hope into the number-one resource for meaningful information and resources for the cancer community. And then came the iconic yellow LIVESTRONG wristband. Designed in partnership with Nike, the silicone band reached its initial fundraising goal within six months and, to date, has raised more than $100 million for the cause. In Banding Together for a Cause, author Rachel Armbruster shares her experience managing the most successful cause marketing campaign in history to help you create the next blockbuster cause campaign.  Read more


[Recommended Book]

Change Philanthropy

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By Alica Epstein Korten
Candid Stories of Foundations Maximizing Results through Social Justice

Publisher's Description:

A how-to guide for creating and funding social justice program grants

This groundbreaking book shows how to increase funding for social justice philanthropy. Social justice philanthropy provides direct services to alleviate suffering and works to transform the systems and institutions that cause that suffering. Written in an engaging, easy-to-read style, Change Philanthropy offers an insider's view what works and what doesn't work when developing grantmaking strategies in support of social change. It gives clear guidance showcases foundations of all types and sizes including Liberty Hill Foundation, Charles Stewart Mott Foundation, Needmor Fund, Jacobs Family Foundation, Discount Foundation, Global Fund for Women, Schott Foundation, Ford Foundation, and the Open Society Institute. The book also includes a wealth of illustrative examples and contains practical suggestions and tips that can be applied immediately to support any social justice agenda.  Read more


[Tutorial]

Social Media & Integrated Cross Media Marketing

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By Dale Rothenberger
Vice President, Big Dog Innovations

Nonprofit world is facing a dramatic shift in marketing communication

In this rapidly changing world of new media, social media, and donor-centric marketing, we find that Integrated Cross Media Marketing (ICCM) is offering Nonprofit marketing director's opportunities for unprecedented results in your outreach marketing efforts.  Read more


[Recommended Book]

The Power of Social Innovation

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By Stephen Goldsmith
How Civic Entrepreneurs Ignite Community Networks for Good

Publisher's Description:
 
“Over the years I have seen the very worst and best of communities,” says author Stephen Goldsmith. “But more recently I have seen…the very best of America—the generous, civic minded streak that is not only alive, but thriving.”

With deficits soaring and job losses mounting, now is the time to focus our public and philanthropic efforts on the best possible results. By tapping into the new wave of civic-minded entrepreneurship sweeping the country, leaders across the U.S. and throughout the world are discovering creative ways to overcome the obstacles that seal the doors of opportunity for too many.

The Power of Social Innovation: How Civic Entrepreneurs Ignite Community Networks for Good by Stephen Goldsmith with Gigi Georges and Tim Glynn Burke offers tools for civic entrepreneurs to create healthier communities and promote innovative solutions to public and social problems. It features illustrative case studies of civic leaders and entrepreneurs and the catalyzing role each plays in transforming a community’s social service delivery systems. Based on Goldsmith’s experience, as well as on extensive research and interviews with more than 100 top leaders from the public, private, and nonprofit sectors, this book offers public officials, social entrepreneurs, philanthropists, and citizens the insights and strategies to produce social change.  Read more


[Tutorial]

Who is on Social Media, Anyway?

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By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President

In order to fully understand how to effectively use Social Media, we need to understand who is using Social Media and at what level.

From a demographic stand-point, there are three generations of Social users. Each group has a different level of Social Media and how they use it. So, there's a subtle impact that affects social media's lack of progress in both for-profit and not-for-profit organizations.

The 20 - 30-year old age group may well understand the mechanics of social media, but generally they aren't as aware of the potential business implications and applications that social media can have on the enterprise (implies both the organization may lack the business understanding in outreach, while the recipient may be uncomfortable receiving solicitations in this manner).  Read more


[Tutorial]

Who is on Social Media, Part 2: Data Segmentation, Approach & Message

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Average: 5 (1 vote)
By Dale Rothenberger
Vice President, Big Dog Innovations

As we near the end of 2011 — 4th Quarter is typically the most important time of year for fundraising. Fewer than half of surveyed nonprofits reported fundraising increases during the first half of 2011 compared with the same period in 2010. Are you connecting with your audience where they live?

Who's your audience? We've discussed the age and general demographic profiles of Social Media users. We'll discuss some elements of success and ideas on how New Media, Integrated Messaging, & Social Media can generate an ROI reflective of your time and energy in this space.

The first step we recommend is to develop a "managed communication" strategy. It should be designed to both meet the target cost of audience acquisition and deliver a solid return on investment across multiple areas: technology, resources, and community communications. Everything that is developed should be measurable so that it can be tweaked and improved.  Read more


[Tip Sheet]

Who's on social media? The numbers may surprise you!

No votes yet

91 percent of U.S. adults are accessing social media each month, and 98 percent of the 18-24 year olds live there too.

Last month, we discussed the general demographic profiles of Social Media users. Since 129 million Americans are checking in with Facebook, Twitter or other social networks each month, we thought we should see how the online community is connecting.

Did you know the fastest adoption rates are among older Americans? This is largely due to so many younger people are already active within social networks, so the older generation wants to stay connected with their grandchildren.  Read more


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