Home › Marketing › Publicity ›

Publicity

[Recommended Book]

Banding Together for a Cause

0
By Rachel Armbruster
Banding Together for a Cause: Proven Strategies for Revenue and Awareness Generation

Publisher's Description:

In 2004, the Lance Armstrong Foundation was anxious to parlay the celebrated cyclist's fame and persona as a beacon of hope into the number-one resource for meaningful information and resources for the cancer community. And then came the iconic yellow LIVESTRONG wristband. Designed in partnership with Nike, the silicone band reached its initial fundraising goal within six months and, to date, has raised more than $100 million for the cause. In Banding Together for a Cause, author Rachel Armbruster shares her experience managing the most successful cause marketing campaign in history to help you create the next blockbuster cause campaign.  Read more



[Recommended Book]

Donor-Centered Planned Gift Marketing

2
Average: 2 (2 votes)
By Michael Rosen, CFRE
A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously.

Publisher's Description:

Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort.  Read more



[Tutorial]

Re-Active Marketing: Nonprofits Beware

2.75
Average: 2.8 (4 votes)
By Tiffany Meyer
Numa Marketing President & Founder
Originally published in Numa Marketing's "The Smart Nonprofit" Newsletter

Marketing, advertising, public relations — each of these industries are laden with urgency and a demand-oriented culture (can you say "deadline") that can transform the most easy-going nonprofit leader into a re-active stress case. If you have found yourself (or your nonprofit administrators) flying by the seat of your pants with your outreach, it's time to slow down and determine just how much re-active marketing is costing your organization.

To fully understand the true costs of re-active marketing, and in turn, the real benefits of moving toward a more pro-active approach, let's run through a few scenarios.  Read more



Syndicate content