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[Recommended Book]

Banding Together for a Cause

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By Rachel Armbruster
Banding Together for a Cause: Proven Strategies for Revenue and Awareness Generation

Publisher's Description:

In 2004, the Lance Armstrong Foundation was anxious to parlay the celebrated cyclist's fame and persona as a beacon of hope into the number-one resource for meaningful information and resources for the cancer community. And then came the iconic yellow LIVESTRONG wristband. Designed in partnership with Nike, the silicone band reached its initial fundraising goal within six months and, to date, has raised more than $100 million for the cause. In Banding Together for a Cause, author Rachel Armbruster shares her experience managing the most successful cause marketing campaign in history to help you create the next blockbuster cause campaign.  Read more



[Tip Sheet]

Public Relations Tips

Your rating: None Average: 3 (3 votes)

Many nonprofits have difficulty raising money because they are "the best kept secret in town." Here are some ways to put your organization on the map and build relationships with potential donors.  Read more



[Tutorial]

Re-Active Marketing: Nonprofits Beware

2.75
Average: 2.8 (4 votes)
By Tiffany Meyer
Numa Marketing President & Founder
Originally published in Numa Marketing's "The Smart Nonprofit" Newsletter

Marketing, advertising, public relations — each of these industries are laden with urgency and a demand-oriented culture (can you say "deadline") that can transform the most easy-going nonprofit leader into a re-active stress case. If you have found yourself (or your nonprofit administrators) flying by the seat of your pants with your outreach, it's time to slow down and determine just how much re-active marketing is costing your organization.

To fully understand the true costs of re-active marketing, and in turn, the real benefits of moving toward a more pro-active approach, let's run through a few scenarios.  Read more



[Tutorial]

Using Your Capital Campaign to Raise Friends for Your Organization

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Average: 3 (3 votes)
By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President
Originally published in "Successful Fundraising"

In addition to the primary benefit of running a capital campaign— raising enough money to build, renovate or acquire major equipment — there are several secondary benefits which, in the long run, can be more beneficial to your organization than reaching your campaign goal. One of these benefits is that a capital campaign usually strengthens your future annual fund appeal. The second benefit is that the capital campaign should help raise friends for your organization — friends that will be future volunteers, board members and donors. There are three ways to use the campaign to raise friends — before the campaign, during the campaign, and after the campaign.  Read more



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