CAPITAL VENTURE CEO/President
Originally published in "Successful Fundraising"
In addition to the primary benefit of running a capital campaign raising enough money to build, renovate or acquire major
equipment there are several secondary benefits which, in the long run, can be more beneficial to your organization than
reaching your campaign goal. One of these benefits is that a capital campaign usually strengthens your future annual fund appeal.
The second benefit is that the capital campaign should help raise friends for your organization friends that will be future
volunteers, board members and donors. There are three ways to use the campaign to raise friends before the campaign, during
the campaign, and after the campaign. Read more