Networking

[Recommended Book]

Banding Together for a Cause

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By Rachel Armbruster
Banding Together for a Cause: Proven Strategies for Revenue and Awareness Generation

Publisher's Description:

In 2004, the Lance Armstrong Foundation was anxious to parlay the celebrated cyclist's fame and persona as a beacon of hope into the number-one resource for meaningful information and resources for the cancer community. And then came the iconic yellow LIVESTRONG wristband. Designed in partnership with Nike, the silicone band reached its initial fundraising goal within six months and, to date, has raised more than $100 million for the cause. In Banding Together for a Cause, author Rachel Armbruster shares her experience managing the most successful cause marketing campaign in history to help you create the next blockbuster cause campaign.  Read more


[Tip Sheet]

Budgeting Tips

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  1. Make sure the development office creates its own budget or has significant input into the budget process. Don’t set the development goal by looking at the organization’s income and expenses and expect the development office to make up the deficit, based on that information alone.
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[Tip Sheet]

Networking Tips for Development Professionals

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With all the talk about social media networking, and everyone buy getting onto Digg, Facebook, Twitter, You Tube, etc. does anyone still do networking the old fashioned way?

Development professionals need to utilize all the various networking tools available to them. The old saying, "it isn't what you know, it's who you know has, in recent years, become totally focused on "who knows you." So how do you get people to know you? Here are some tips on networking that can be used for both social media and the "old-fashioned" networking methods.  Read more


[Recommended Book]

The Power of Social Innovation

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By Stephen Goldsmith
How Civic Entrepreneurs Ignite Community Networks for Good

Publisher's Description:
 
“Over the years I have seen the very worst and best of communities,” says author Stephen Goldsmith. “But more recently I have seen…the very best of America—the generous, civic minded streak that is not only alive, but thriving.”

With deficits soaring and job losses mounting, now is the time to focus our public and philanthropic efforts on the best possible results. By tapping into the new wave of civic-minded entrepreneurship sweeping the country, leaders across the U.S. and throughout the world are discovering creative ways to overcome the obstacles that seal the doors of opportunity for too many.

The Power of Social Innovation: How Civic Entrepreneurs Ignite Community Networks for Good by Stephen Goldsmith with Gigi Georges and Tim Glynn Burke offers tools for civic entrepreneurs to create healthier communities and promote innovative solutions to public and social problems. It features illustrative case studies of civic leaders and entrepreneurs and the catalyzing role each plays in transforming a community’s social service delivery systems. Based on Goldsmith’s experience, as well as on extensive research and interviews with more than 100 top leaders from the public, private, and nonprofit sectors, this book offers public officials, social entrepreneurs, philanthropists, and citizens the insights and strategies to produce social change.  Read more


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