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[Tutorial]

Who is on Social Media, Anyway?

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By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President

In order to fully understand how to effectively use Social Media, we need to understand who is using Social Media and at what level.

From a demographic stand-point, there are three generations of Social users. Each group has a different level of Social Media and how they use it. So, there's a subtle impact that affects social media's lack of progress in both for-profit and not-for-profit organizations.

The 20 - 30-year old age group may well understand the mechanics of social media, but generally they aren't as aware of the potential business implications and applications that social media can have on the enterprise (implies both the organization may lack the business understanding in outreach, while the recipient may be uncomfortable receiving solicitations in this manner).  Read more



[Tutorial]

Who is on Social Media, Part 2: Data Segmentation, Approach & Message

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Average: 5 (1 vote)
By Dale Rothenberger
Vice President, Big Dog Innovations

As we near the end of 2011 — 4th Quarter is typically the most important time of year for fundraising. Fewer than half of surveyed nonprofits reported fundraising increases during the first half of 2011 compared with the same period in 2010. Are you connecting with your audience where they live?

Who's your audience? We've discussed the age and general demographic profiles of Social Media users. We'll discuss some elements of success and ideas on how New Media, Integrated Messaging, & Social Media can generate an ROI reflective of your time and energy in this space.

The first step we recommend is to develop a "managed communication" strategy. It should be designed to both meet the target cost of audience acquisition and deliver a solid return on investment across multiple areas: technology, resources, and community communications. Everything that is developed should be measurable so that it can be tweaked and improved.  Read more



[Tip Sheet]

Who's on social media? The numbers may surprise you!

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91 percent of U.S. adults are accessing social media each month, and 98 percent of the 18-24 year olds live there too.

Last month, we discussed the general demographic profiles of Social Media users. Since 129 million Americans are checking in with Facebook, Twitter or other social networks each month, we thought we should see how the online community is connecting.

Did you know the fastest adoption rates are among older Americans? This is largely due to so many younger people are already active within social networks, so the older generation wants to stay connected with their grandchildren.  Read more



[Private Vault Tutorial]


Your Business Plan: Part I

By Linda Lysakowski, ACFRE
CAPITAL VENTURE, CEO/President

So you’ve decided to become a consultant! Now what? Do you hang out your shingle and hope that the business will come?  Read more


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Average: 3 (2 votes)


[Private Vault Tutorial]


Your Business Plan: Part II

By Linda Lysakowski, ACFRE
CAPITAL VENTURE, CEO/President

In our last article we talked briefly about how to determine what products you want to offer as a consultant. This article will examine product selection in more detail as well as discuss pricing your services.

In the fundraising arena, there are a number of “products” you can offer—capital campaigns, planning studies, grant proposal development, major gifts fundraising, annual appeals, direct mail, telephone fundraising, planned giving. In addition there are many services related indirectly or directly to fundraising—strategic planning, management consulting, executive search, writing for development such as case statements, board development and development audits and plans.  Read more


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Average: 1.5 (2 votes)


[Private Vault Tutorial]


Your Business Plan: Part III

By Linda Lysakowski, ACFRE
CAPITAL VENTURE, CEO/President

Your business plan is almost completed; you know what services you are offering, where you're offering them, with what type of organizations you want to work, now WHO is going to do the work?   Read more


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Average: 1 (1 vote)


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