In 2004, the Lance Armstrong Foundation was anxious to parlay the celebrated cyclist's fame and persona as a beacon of hope into the
number-one resource for meaningful information and resources for the cancer community. And then came the iconic yellow LIVESTRONG
wristband. Designed in partnership with Nike, the silicone band reached its initial fundraising goal within six months and, to date,
has raised more than $100 million for the cause. In Banding Together for a Cause, author Rachel Armbruster shares her experience
managing the most successful cause marketing campaign in history to help you create the next blockbuster cause campaign. Read more
