Numa Marketing President & Founder
Originally published in Numa Marketing's "The Smart Nonprofit" Newsletter
Marketing, advertising, public relations — each of these industries are laden with urgency and a demand-oriented culture
(can you say "deadline") that can transform the most easy-going nonprofit leader into a re-active stress case. If you have
found yourself (or your nonprofit administrators) flying by the seat of your pants with your outreach, it's time to slow down
and determine just how much re-active marketing is costing your organization.
To fully understand the true costs of re-active marketing, and in turn, the real benefits of moving toward a more pro-active
approach, let's run through a few scenarios. Read more