By Linda Lysakowski, ACFRE
CAPITAL VENTURE, CEO/President
Purpose of Moves Management:
While the philosophy of XYZ is to move all donors to a higher level, the Moves Management process is designed to focus on a select
number of donors with the ability and interest to make significant gifts to XYZ. Moves Management is a process of carefully planned
activity to advance the relationship of major donor prospects with XYZ. Moves Management involves a series of regular but unexpected
contacts with the prospect. The prospective donor eventually comes to feel that XYZ is a meaningful part of their life.
Moves Management is customized for every prospect. It must be based on genuine concern for the prospective donor and always puts the
donor's best interests above anything else, including the interests of XYZ. Furthermore, the Moves Management process always adheres
to the strictest ethical codes and the Donor Bill of Rights. Read more
