Internet Fundraising

Many nonprofit clubs describe themselves as having an annual appeal, but upon further investigation, what the annual appeal consists of may be a letter sent to members once a year or on occasions when funds are needed for special projects. A strong development program consists of far more than just an annual direct mail appeal. For most successful clubs, annual giving may include personal visits with individual major donors, a corporate appeal, a telephone campaign, Internet fundraising and direct mail.

Annual giving is an important component of your nonprofit club's development program for several reasons:

• It is generally unrestricted money and can be used for operating expenses such as salaries
• It helps build relationships with new and existing members
• The methods and techniques used can lay the groundwork for other fundraising efforts such as a capital campaign.

The annual giving appeal should be a major focus of your development plan and should attempt to diversify your constituent base and the fundraising methods to be used.  Read more

You're in a small development shop, trying to manage grant seeking, coordinate special events, build your major giving program and start a planned giving program, all while maintaining a strong annual fund. So, how do you keep all the balls in the air and show the results your executive director and board are asking for (or maybe demanding!)? You'd love to hire more staff but your budget does not allow for any staff increases. Wouldn't it be great to have some "unpaid staff?"

Building a good volunteer base is one way to meet the growing demands of your development office. No, volunteers will not replace staff but they can be a terrific source of added "person-power." There are also some distinct advantages of having volunteers involved with your development program even if you have an adequate staff. Volunteers are often the best source of identifying, cultivating and soliciting donors. Volunteers will be more likely to have the connections to businesses and individuals that have affluence than your staff has. A volunteer can approach the "ask" from the standpoint of not being a paid employee and should always tell the prospect about their own commitment to the organization. Volunteers can also be asked to help with specific areas of expertise, such as planned giving, public relations or strategic planning. Board members, of course, are the chief volunteers for your organization, but I would invite you to think about other volunteers you can enlist to work alongside board and staff members in your development program.  Read more