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Corporate Appeal

[Tutorial]

Adding the Personal Touch to Your Corporate Fundraising

5
Average: 5 (2 votes)
By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President

Most fundraisers all well aware of the fact that during 2009, only about 4 percent of philanthropic giving in the United States came from the corporate sector. For many years, I have proposed that this figure could be raised in nonprofits added a more personal touch to their corporate fundraising. In fact, I would love to see universities and other large institutions eliminate their Corporate/Foundations Relations offices. Corporations are not foundations (although many of them do have corporate foundations that handle their philanthropic giving) nor do the two entities have similar philanthropic philosophies. Foundations are in the business of giving money away! Corporations and businesses have a different purpose: to make money for their stockholders or owners. However, this does not mean that corporations are money-grubbing, totally self-interest driven, and tight-fisted. Many businesses, although bottom line is critical to their existence, are excellent corporate citizens, supportive of their community, and concerned about the people living in these communities.  Read more



[Services]

Annual Campaigns

The Annual Fund is the foundation of your development program. You may be familiar with the 95/5 Rule: ninety-five percent of your donations come from five percent of your donors. You need to have an integrated development program, which allows you to identify and target the top five percent of your donors for personal appeals. Phone and mail appeals will help you approach the remaining ninety percent of your donors. CAPITAL VENTURESM provides the following services to help you reach all your constituents with a cost-effective and donor-friendly approach.  Read more



[Private Vault Tool]


Annual/Capital Campaign Team Selection Worksheet

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A worksheet for organizing your Annual or Capital Campaign Team.  Read more


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[Recommended Book]

Capital Campaigns: Everything You NEED to Know

5
Average: 5 (1 vote)
By Linda Lysakowski, ACFRE
Take the 'Pain' Out of Your Capital Campaign!

The latest from the In the Trenches series

Do you work for or serve on the board of a nonprofit that is thinking about or ready to launch a capital campaign? Capital Campaigns: Everything You NEED to Know is a practical, down-to-earth guide that will take the "pain" out of your capital campaign.  Read more



[Private Vault Tool]


Case Statement Evaluation Checklist

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Look for feedback in the following areas:

  • Does it elicit emotional as well as rational "reasons" to give?


  • Does it tell your potential donors how their gift will make a difference?


  • Does it evoke a sense of the history and long-term importance of your organization and its work?
    •   Read more


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[Tip Sheet]

Corporate Appeal Tips

Your rating: None Average: 3 (5 votes)

While corporate funding accounts for only a small portion of philanthropic dollars in the United States (approximately 6% of all giving comes from corporations and businesses), funding from these sources can be vital for many nonprofits, especially during capital campaigns. If your organization has not done a corporate appeal annually or would like to increase its results from business and corporate fundraising, here are a few tips.  Read more



[Private Vault Tutorial]


Database/Records Management

By Linda Lysakowski, ACFRE
CAPITAL VENTURE, CEO/President

It is important to have the structure of the development office in place before beginning a capital campaign. It is the foundation for any fundraising/development program. The composition of the development office should include:

  • Development Plan
  • Structure — staff & workflow
  • Operations — policies and procedures
  • Systems Management-based upon a database/fundraising software program
  Read more


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Average: 4 (1 vote)


[Tutorial]

Developing a Corporate Appeal

3
Average: 3 (3 votes)
By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President

Powerpoint presentation.  Read more



[Tutorial]

Developing Your Case for Support

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Average: 2.7 (3 votes)
By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President

The Importance of the Case

Sometimes development professionals only think about the importance of having a case for support when they are preparing to launch a capital campaign. However, every organization needs a case for support for all of its fundraising activities. The case has been defined by some as "the reasons why an organization both needs and merits philanthropic support….," (AFP Fundraising Dictionary); ….a clear, compelling statement of all the reasons why anyone should consider making contribution…. (Harold J. Seymour) and "… an internal database …of information that will support the preparation of various documents and publications…" (Henry A Rosso). The case is all of this and more.  Read more



[Tutorial]

Fundamentals of Fundraising

2.5
Average: 2.5 (2 votes)
By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President

Powerpoint presentation.  Read more



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