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Annual Campaigns

[Services]

Annual Campaigns

The Annual Fund is the foundation of your development program. You may be familiar with the 95/5 Rule: ninety-five percent of your donations come from five percent of your donors. You need to have an integrated development program, which allows you to identify and target the top five percent of your donors for personal appeals. Phone and mail appeals will help you approach the remaining ninety percent of your donors. CAPITAL VENTURESM provides the following services to help you reach all your constituents with a cost-effective and donor-friendly approach.  Read more



[Tip Sheet]

Annual Fund Tips

Your rating: None Average: 2.9 (7 votes)

For many organizations, the annual fund is a mystery, for others it is a routine which becomes stale, and for some it is extremely successful and challenging. Here are a few hints to help your organization benefit from a successful annual fund.  Read more



[Tutorial]

Annual Giving: A Letter Once a Year Does Not an Annual Appeal Make!

3
Average: 3 (7 votes)
By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President
Originally Published in the AFP Information Exchange

Many organizations describe themselves as having an annual appeal, but upon further investigation, what the annual appeal consists of may be a letter sent to donors or prospective donors once a year. A strong annual giving appeal consists of far more than just an annual direct mail appeal. For most successful organizations, annual giving may include, personal visits with individual major donors, a corporate appeal, a telephone campaign, Internet fundraising and direct mail.  Read more



[Tool]

Annual vs Capital Campaign Chart

Side-by-side comparison of annual and capital campaigns.  Read more



[Private Vault Tool]


Annual/Capital Campaign Team Selection Worksheet

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A worksheet for organizing your Annual or Capital Campaign Team.  Read more


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[Private Vault Tool]


Business Gifts Team Leader Job Description

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  • Identify and recruit approximately five team workers.


  • Assist with identification and evaluation of business gift prospects (small-medium businesses.)
    •   Read more


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[Recommended Book]

Capital Campaigns: Everything You NEED to Know

5
Average: 5 (1 vote)
By Linda Lysakowski, ACFRE
Take the 'Pain' Out of Your Capital Campaign!

The latest from the In the Trenches series

Do you work for or serve on the board of a nonprofit that is thinking about or ready to launch a capital campaign? Capital Campaigns: Everything You NEED to Know is a practical, down-to-earth guide that will take the "pain" out of your capital campaign.  Read more



[Tip Sheet]

Case for Support Tips

Your rating: None Average: 3.3 (6 votes)

Many organizations do not have a written case for support and often don’t even think about the need for one until they are ready for a capital campaign. Every organization should have a written case for support from which they will develop all their fundraising materials. Here are ten tips to make sure your case is compelling.  Read more



[Private Vault Tool]


Case Statement Evaluation Checklist

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Look for feedback in the following areas:

  • Does it elicit emotional as well as rational "reasons" to give?


  • Does it tell your potential donors how their gift will make a difference?


  • Does it evoke a sense of the history and long-term importance of your organization and its work?
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[Tip Sheet]

Corporate Appeal Tips

Your rating: None Average: 3 (5 votes)

While corporate funding accounts for only a small portion of philanthropic dollars in the United States (approximately 6% of all giving comes from corporations and businesses), funding from these sources can be vital for many nonprofits, especially during capital campaigns. If your organization has not done a corporate appeal annually or would like to increase its results from business and corporate fundraising, here are a few tips.  Read more



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