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Donor Solicitation

[Recommended Book]

50 A$ks in 50 Weeks

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By Amy M. Eisenstein, CFRE
A Guide to Better Fundraising for Your Small Development Shop

Are you raising money for a nonprofit organization with a small development office or no paid fundraising staff? Do you want to raise more money? Are you stuck in a rut with your fundraising program? Do you want to feel motivated and re-energized about fundraising? Do you need an action plan?

While there are many critical components of a small development office, you cannot raise money if you do not ask for gifts. This book is about getting back to basics, increasing the number and size of gifts you ask for and receive, and keeping you disciplined so you remember to “ask” all year long.  Read more



[Private Vault Tool]


Leadership Gifts Prospecting Guide

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Leadership Gifts Prospecting Guide

Leadership Gifts are gifts of $xxxx or more, major gifts are gifts of $xxxx or more.

Gifts may be paid in several ways:

  • Outright gifts of cash
  • Pledges to be paid over a three to five year period of time
  • Gifts of appreciated stock
  Read more


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[Private Vault Tool]


Major Gifts Confidential Contact Report Form

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A inner-office contact report form for screening and tracking the cultivation of major gift donors.  Read more


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[Private Vault Tip Sheet]


Making the Ask Tips

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  1. After you have made the formal "ask," remain silent until the prospect has fully responded.


  2. When soliciting for a major gift, don't ask that it be paid out over a period of years — that's a negotiating point.
    3.   Read more


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[Private Vault Tutorial]


Moves Management System

By Linda Lysakowski, ACFRE
CAPITAL VENTURE, CEO/President

Purpose of Moves Management:
While the philosophy of XYZ is to move all donors to a higher level, the Moves Management process is designed to focus on a select number of donors with the ability and interest to make significant gifts to XYZ. Moves Management is a process of carefully planned activity to advance the relationship of major donor prospects with XYZ. Moves Management involves a series of regular but unexpected contacts with the prospect. The prospective donor eventually comes to feel that XYZ is a meaningful part of their life.

Moves Management is customized for every prospect. It must be based on genuine concern for the prospective donor and always puts the donor's best interests above anything else, including the interests of XYZ. Furthermore, the Moves Management process always adheres to the strictest ethical codes and the Donor Bill of Rights.  Read more


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[Private Vault Tool]


Prospect Profile Form

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A form to use for organizing and tracking information about individual donors.  Read more


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[Tutorial]

Raising Money by Acquisition Mailing

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By Linda Lysakowski, ACFRE & Michael Sand

Contributions from individuals account for approximately 85 percent of all philanthropic giving in the United States. Direct mail is one form of fundraising that almost any organization can accomplish with relative ease, and is the type of fundraising that allows the organization to reach the most people.

One type of direct mail — acquisition mailing — plays an important role in the overall fundraising program:

What is acquisition mailing and how is it used?

Acquisition mailings are often done by organizations that do not already have a built-in base of constituents who could be likely supporters of their fundraising efforts. Some organizations might never use acquisition mailing. A college or university, for example, seldom does acquisition mailing because they have a built-in donor base of alumni. Hospitals, likewise, usually have a significant number of "grateful patients" to solicit, so they may not need to conduct acquisition mailings. Religious institutions such as churches also will likely never use acquisition mailings unless they are attempting to reach out to their community for new members.   Read more



[Tutorial]

Social Media & Integrated Cross Media Marketing

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By Dale Rothenberger
Vice President, Big Dog Innovations

Nonprofit world is facing a dramatic shift in marketing communication

In this rapidly changing world of new media, social media, and donor-centric marketing, we find that Integrated Cross Media Marketing (ICCM) is offering Nonprofit marketing director's opportunities for unprecedented results in your outreach marketing efforts.  Read more



[Private Vault Tool]


Solicitor's Call Report

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A report form for your volunteers to complete and return after each donor call or visit.  Read more


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