CAPITAL VENTURE CEO/President
One of the first etiquette lessons most parents teach their children is the importance of saying "please" and "thank you." For those of us working in
the nonprofit field today, we are always asking for donations; we are accustomed to saying, "please." However, it is sometimes easy to forget to
say "thank you" to our donors. So how do we say thank you in a way that is appropriate to our donors?
Why should you thank you donors? Not only is it good common sense and good etiquette.
But on the asking side of the coin, it is much easier and cheaper to retain a
current donor than it is to locate a new one! In fact, the Fundraising Effectiveness
Project, currently being conducted by AFP and the Urban Institute, cite statistics
that prove that finding a new donor costs more than six times the cost of keeping
a current donor. Read more